CharCoat Alliance

CharCoat Passive Fire Protection is very pleased to offer The CharCoat Alliance, a new Innovative program especially tailored for the profitability of our customers and the promotion of our CharCoat Brand.

For all agents of manufacturers worldwide, it is a continuous struggle to win projects, not just based on the merits of the products, but also pricing. We know without doubt that our complete range of Passive Fire Protection is the most superior and highly rated range for its purpose whether for simple firestopping or for the more detailed Cable Coating Projects. The continual battle to win 5% – 10% of what is quoted within your region is a true commercial struggle.

The CharCoat Alliance takes that struggle away and gives you the ability to quote products and projects with DIRECT MANUFACTURING PRICES for all of the CharCoat Range.

This doesn’t just apply to Regional Distributors or Resellers, it can also be utilized by Firestop Installers, and facilities that continually upgrade their passive fire protection.

So what is the CharCoat Alliance Program?

  1. Our CharCoat Alliance is a unique proprietary program that is the only known member program worldwide for Passive Fire Protection.
  2. For a monthly fee, all CharCoat products are sold at “manufacturing” cost, without mark-up.
  3. There are only 2 levels of membership.
    1. Alliance Member
    2. Affiliate Member

Why should our Company be a Member?

Becoming an Alliance member of CharCoat gives your company (regardless of its nature: reseller or applicator/installer) the ability to purchase products at “manufacturing” cost. This gives you an incredible financial advantage over your competitor in securing contracts as you are no longer paying manufacturer or reseller margins. This does not just lower your purchase price for products to cost, it also has the following benefits:

  • Lower import duties due to cost pricing
  • Lower taxes due to cost pricing
  • All sales, commercial and application visits at no cost
  • Advertising credits
  • Increase profitability, not only due to lower product cost, but increased contractual work (market share),
  • Larger market share for the Alliance Member resulting in greater local brand presence
  • Greater market control with increased projects and profit
  • Closer collaboration with CharCoat and its other alliance partners resulting in more specific future product selection.
  • Monthly Discounts available for more than one country.
  • Annual meet and greet with CharCoat and Alliance Members

Please contact our office in either Canada, Thailand, India, Hong Kong or Trinidad to discuss our revolutionary program in detail.

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